Blog
Guides, comparisons and case notes on customer service with AI: voice, chat and automation. Written by the person who builds it, with real prices and real limits. Translated from the Spanish originals.
Charging for no-shows at a restaurant: what the law allows in Spain
What you can charge a customer who misses their booking, what the law prohibits and how to say it without losing customers or falling foul of unfair terms.
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How to Respond to Negative Google Reviews: A Guide with Examples
A practical guide to handling negative reviews on Google My Business: a step-by-step framework, real example replies and the mistakes that make things worse.
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A Digital Menu Done Right: What Works and What Scares Customers Off
A practical guide to what keeps customers on a digital menu, and the technical and design mistakes that make them close the page before they order.
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Your Own Website vs Instagram: Why Your Local Business Needs Both
Instagram wins attention, but you control nothing. Your website converts and it's yours. Here's why a local business needs both and how to combine them.
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My Restaurant Isn't Showing Up on Google: A Practical Guide for Your Area
Your restaurant isn't appearing on Google Maps or in local searches. A step-by-step technical checklist to rank in your area without paying for ads or middlemen.
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How Many Calls Does Your Restaurant Miss Each Day, and What Does It Cost You?
The average restaurant misses 8 to 15 calls a day. If 40% were bookings, that's €1,200 to €3,600 a month lost. Here's how to measure it and what to do.
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AI Voice Agents for Restaurants: What They Do and Don't Do (2026)
An AI phone agent can handle bookings, changes and basic enquiries at your restaurant. Here's what it can really do, where its limits lie and when you still need a human.
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Booksy, TheFork and Co: Why Your Customers Aren't Really Yours
You use Booksy, TheFork or Resy but have no direct email or phone for your customers. The platform owns the relationship. Here's how to regain control.
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How to Get Bookings Without Paying Commission to TheFork or Other Apps
TheFork and ElTenedor charge €1.50 to €4 per cover. Learn how to build your own AI booking system and keep 100% of your margin.
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How Much Does a Restaurant Website Cost in Spain in 2026
Real restaurant website prices in Spain for 2026: from €400 to €8,000. What each range includes, the hidden costs and when each option is worth it.
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AI security and the RGPD (Spain's GDPR): what to demand from your provider before signing
Hiring an AI system without first auditing its security measures and RGPD (Spain's GDPR) compliance is like signing a lease without viewing the flat.
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How to Automate Invoicing and Payment Tracking for an Autónomo (Self-Employed Freelancer)
Invoicing as an autónomo (self-employed) is more than filling in a PDF. It's remembering to send it on time, chasing payment, reconciling with the bank,…