Most AI and automation agencies in Spain hide their pricing model behind an opaque funnel. You have to fill in a form, get a call, sit through a 40-minute pitch, and in the end they send you a proposal of €8,000 to €25,000 with no clear breakdown. This article is the opposite: it explains transparently how the price of an AI automation project is built up.
Here is how STAKKER SYSTEMS approaches quoting, what a project includes, and how it compares with freelance and in-house options. No sales spiel, no quiet disqualification.
TL;DR
- STAKKER publishes reference prices: chat €25/month + €99 setup, voice €49/month + €149 setup, voice + chat bundle €65/month + €199 setup (excluding VAT)
- The price is adjusted (or improved) after a free diagnostic, depending on channels, volume and integrations
- The setup is the one-off implementation cost; the monthly fee covers operation, improvements and support
- No lock-in contract: cancel whenever you like, and try the demo with your own data before paying
Why agencies hide their prices
There are three reasons why most of them don’t publish pricing:
Psychological anchoring
If you see €12,000 before understanding the value, you walk away. If they spend 30 minutes telling you about the problems they solve before mentioning the price, it seems reasonable. It’s framing manipulation and it works in B2C, but it breaks trust in technical B2B.
Disqualifying leads
If you publish a list price, you get lots of leads from people who just want the cheapest option. If you hide the price, you get fewer leads but better qualified ones. It’s defensible, but it assumes your ideal customer can’t read a pricing page.
Variable margin
Without a public price, each proposal is adjusted to the “customer’s perceived value”. A startup is charged €5,000 and an established company €25,000 for exactly the same thing. It’s legal, but it’s price discrimination that depends on how much the customer doesn’t know.
STAKKER SYSTEMS takes a different approach: public reference prices, among the lowest on the market, and a free diagnostic where you see the scope, what’s in and what’s out, and decide with the full information in front of you. No psychological anchoring and no margin that varies with what you don’t know.
How STAKKER SYSTEMS quotes
Every project combines a one-off setup (implementation) and a monthly fee (operation, improvements and support). STAKKER sells two products, both real and in production, which you can try before you pay.
STAKKER Chat: AI chat assistant for your website and WhatsApp
€25/month + €99 one-off setup.
Includes:
- AI chatbot embedded in your website and connected to your WhatsApp
- Trained on your business’s real information, not a template
- Answers questions 24/7 and captures the lead, alerting you straight away
- Handover to a human when needed
Ideal for businesses with a high volume of repeat enquiries: clinics, academies, advisory firms, online shops.
STAKKER Voz: AI phone receptionist
€49/month + €149 one-off setup. Dedicated number, 100 minutes a month included, €0.20/min extra.
Includes:
- AI phone receptionist with a natural-sounding Spanish voice, 24/7
- Answers questions, takes details and orders, books appointments
- Calendar integration and transfer to a human
- Summary of every call
Ideal for businesses where every missed call is a lost customer: clinics, hospitality venues that take bookings, appointment-based services. If you’d like to hear how it sounds, ask for the voice demo via WhatsApp on 951 870 512.
Voice + Chat Bundle
€65/month + €199 one-off setup. Both channels with the same brain: phone, website and WhatsApp covered without you having to be there.
Reference prices exclude VAT (21%). No lock-in contract, cancel whenever you like. And they can be improved when you get in touch: tell us about your case, the diagnostic is free and you try the demo with your own business data before paying. The detail is on the pricing page.
Comparison with the alternatives
| Option | Year 1 cost | Time to production | Maintenance |
|---|---|---|---|
| One-off freelancer | €3,000-6,000 | 4-8 weeks | You take it on |
| Junior in-house employee | €28,000-35,000 | 8-12 weeks + onboarding | Needs managing |
| Traditional agency | €15,000-30,000 | 6-12 weeks | Included, at a high price |
| STAKKER Chat | €399 (€25/month + €99 setup) | 1-2 weeks | Included |
| STAKKER Voz | €737 (€49/month + €149 setup) | 2-3 weeks | Included |
| Voice + Chat Bundle | €979 (€65/month + €199 setup) | 2-3 weeks | Included |
A freelancer is cheaper in the short term but things fall apart when they leave. In-house only makes sense from €80,000 of annual investment in automation. The traditional agency charges 3-5x for the same deliverable. The STAKKER figures in the table are reference prices excluding VAT and not counting extra voice minutes; they are adjusted (or improved) after the free diagnostic.
What exactly each setup includes
The setup is not just development. It includes:
- A free initial consultation of 30-60 minutes to understand the business
- Documentation of flows and scripts, approved by the client before implementation
- Technical implementation with the STAKKER stack (Next.js + Fastify + pgvector + ElevenLabs)
- A 14-day iteration period to fine-tune before going into production
- Data migration where applicable (FAQs, products, existing leads)
- Operational documentation for the client
The monthly fee covers:
- Hosting of all the infrastructure
- Continuous improvements based on metrics and feedback
- Technical maintenance and updates
- Support according to the SLA agreed in the proposal
- Variable API costs (telephony, messaging) billed at cost with no margin
Frequently asked questions
Can I expand the system later? Yes. Adding a new channel or increasing the scope is immediate and you only pay the difference in the monthly fee. Reducing the scope requires 30 days’ notice.
What happens if I leave the service? We hand over all the documentation, API access and exported data. No penalty and no artificial vendor lock-in.
Does the price include VAT? No. All prices exclude VAT (21%). The breakdown appears on the invoice.
Is there a discount for annual payment? Yes. Paying annually in advance comes with a discount compared with paying monthly. The specific terms are set out in the proposal after the diagnostic.
Can I ask for the setup only, without the monthly fee? That isn’t our model. Automation needs ongoing maintenance (APIs change, prompts improve, data grows). Without the monthly fee, the system degrades within 3-6 months.
Do you work with clients outside Spain? Yes. We work remotely with no geographical limit: voice and chat work the same from any country. Invoicing is with intra-EU VAT or as an export of services, depending on the case.
How do I pay? Card payment link or bank transfer. Other methods on request.
Want to know what suits your business? Ask for the free diagnostic or message us on WhatsApp on 951 870 512. No sales scripts and no hidden disqualification.